Practical insights on digital presence, compliance-conscious content, and online authority for professional firms.
AI search engines now answer your clients' questions before they ever reach your website. If your firm isn't visible to ChatGPT, Perplexity, and Google AI Overviews, you're already losing enquiries to competitors who are.
2 June 2026
When a potential client asks ChatGPT or Perplexity for the best solicitor, accountant, or adviser in their area, a handful of firms get named. Most don't. Here's why — and what determines who makes the shortlist.
28 May 2026
Most marketing agencies don't understand the SRA, ICAEW, OISC, or FCA. That gap between what they publish and what your regulator permits is not a minor oversight — it's a compliance exposure that sits on your firm's record, not theirs.
25 May 2026
Most professional firms think digital presence means having a website and maybe a LinkedIn page. In 2026, it means being discoverable, structured, compliant, and visible to both humans and AI systems.
21 May 2026